We are able to generate ideas and concept to make the plan remains on-track. With our experiences in the media field for years, we do have special insight; we are able to understand the implementation correctly.
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Nowadays, there are numerous media platforms, such as TV, social media, print media, and so on. With so many choices, it makes people confused, which media is the most effective to reach the target audience. Therefore, it could lead people to make wrong decision by the lack of knowledge, and ended up to waste of money. Media buying is about the process strategically selecting and determining media, what media will be used to place an advertisement, in a period of time. Media buying is the process where all equipment prepared and covers advertising running well. The process does not always run smoothly, sometimes there will be some problems and require advertiser to do some revisions if there is needed.
We are able to generate ideas and concept to make the plan remains on-track. With our experiences in the media field for years, we do have special insight; we are able to understand the implementation correctly. Having extensive relationships with media companies; making it easier for us to know how to touch the right market in doing advertising. Only then, we understand that placing advertisement to the right audience at the right time could boost our great partner’s brand reach the peak faster. We know what time the advertisement will be displayed, and who is the audience – when the advertisement is shown at that time. At final, the result will be guarantee achieved optimally.
Maybe one of the best media platform; time-to-time still the best platform to place advertisement. Advantages of using TV are a wide range of audience reach and perfect place of advertising to gain brand awareness.
Radio has the ability to build deep relationships with their listeners. One of the media that is suitable to be used to build an extensive relationship between the brand and its users. In addition, radio usually forms their own market segment, which companies can use to directly touch the target audience.
Print media is one of high-credibility media platform. In addition, the print media has its own unique audience, where several areas that print media can reach, but online media do not. There are some of the print media that have their own segments; they have succeeded in forming their communities specifically.
Out-of-home advertising, a way that can be used by most companies to reach their consumers directly in their daily lives. Out-of-home can be in the form of advertisements on billboards and videotrons; or on the LCD in an elevator. The special ability of out-of-home advertising, as a reminder; triggering the target audience about brands/products.